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the 30-30-30 Rule for Social Media Marketing
Social media marketing can be overwhelming – with so many posts, stories, and ads, it’s easy to get lost. The 30-30-30 rule is a simple framework that helps marketers balance their efforts for better engagement and results.
In this guide, you’ll learn what the 30-30-30 rule is, why it matters, and how to apply it to your social media strategy.
What Is the 30-30-30 Rule?
The 30-30-30 rule is a content strategy framework that divides your social media activity into three equal parts:
- 30% Your Own Content
- Share original posts about your brand, products, or services
- Examples: blog posts, videos, infographics, company news
- 30% Curated Content
- Share valuable content from others in your industry
- Examples: industry articles, thought leader insights, relevant news
- 30% Engagement & Interaction
- Focus on connecting with your audience, replying to comments, and joining conversations
- Examples: commenting on followers’ posts, participating in groups, running polls or Q&A sessions
(The remaining 10% can be reserved for ads, experimentation, or special campaigns.)
Why the 30-30-30 Rule Works
- Balanced Approach – Prevents your feed from being too self-promotional
- Audience Engagement – Interaction builds trust and community
- Authority & Value – Curated content shows that you’re informed and helpful
- Consistency – Maintains a predictable, high-quality posting schedule
This rule keeps your social media marketing sustainable and effective.
How to Apply the 30-30-30 Rule
Step 1: Plan Your Own Content (30%)
- Use a content calendar to schedule your posts
- Focus on high-value content like tutorials, case studies, or announcements
- Include visuals and multimedia for better engagement
Step 2: Curate Valuable Content (30%)
- Identify trusted sources in your industry
- Share articles, videos, or graphics that your audience will find useful
- Always credit the original creator
Step 3: Engage & Interact (30%)
- Reply to comments and messages promptly
- Join conversations and social groups
- Encourage user-generated content and feedback
Step 4: Monitor & Adjust
- Track engagement, reach, and follower growth
- Adjust your content mix based on performance metrics
Benefits of Using the 30-30-30 Rule
- Increases brand visibility
- Builds trust and credibility
- Encourages consistent engagement
- Reduces social media fatigue for marketers
By using this rule, your social media strategy becomes more balanced, engaging, and results-driven.
Conclusion
The 30-30-30 rule for social media is a simple, effective framework to structure your content, curation, and engagement. By dedicating equal effort to your content, curated content, and audience interaction, you can maximize reach, build a loyal audience, and improve your social media marketing ROI.
Start applying the 30-30-30 rule today and watch your engagement grow.